Selecting a wedding gown is often one of the first steps that a bride takes as she embarks on the journey of her engagement. Finding the perfect gown is an exciting, but often
daunting task. Following are tips that will help to make the experience memorable,
enjoyable and lead to the gown of your dreams.
Secure your wedding date and venue
Before beginning to shop for your gown, you should have your wedding date and venue
secured. Your decision will be much easier to make if you can envision yourself wearing
your gown in the setting of your wedding.
Set a budget
In creating your wedding budget, be sure to include a realistic budget for your wedding
attire. Your budget should include an allocation for not only the gown, but accessories
(bra, veil, jewelry and shoes), alterations and gown cleaning and preservation after the
It is very important to articulate your budget to the sales associate when shopping for
your gown. You do not want to fall in love with something that does not fit your budget.
Do your research
Prior to beginning to shop, research boutiques that carry designers that meet your taste level
Evaluate the stores in which you like to shop for your everyday clothes and be sure that
you select the correct shopping environment for you. If you are a department store
shopper, a larger bridal store with mass produced gowns may be the right fit for you.
If you prefer to shop in small boutiques, then a smaller, more intimate bridal store would
most likely be best for you. It is also helpful to read the bridal blogs to find out
what other brides-to-be have to say about the stores that you plan to visit.
Call to schedule an appointment a minimum of one week in advance. By scheduling an
appointment, it allows the boutique to provide you with their undivided attention.
Keep in mind that it takes approximately 2-3 months to produce a wedding gown if you are not purchasing one directly of the rack.
This is a momentous and joyous time in your life, so naturally you want to share it with
your family and friends. Be careful however of bringing a large group with you to shop
for your gown. Too many opinions can be detrimental to making a decision.
If you have bridesmaids or family members who insist on being part of the process, a
suggestion might be to shop with 1-2 very close family members or friends who
understand and respect your personal style. Once you have finalized your decision, then
you can bring back other people to show them the gown that you have decided on.
The key is to remember to take opinions into consideration, but ultimately you know
yourself best. Your opinion is truly the only one that matters. It is your day and you are
the one wearing the gown.
Bring photographs of styles that interest you and articulate your vision and budget to the
sales associate with whom you are working.
Don’t be afraid to speak up if you don’t like something. Who knows— perhaps there is
something that can be done to the gown to make it perfect for you!
Before making the final decision on your gown, be sure that you understand the policies
of the boutique at which you are purchasing it. Ask about their policies for gown deposit and
Reflect your personal style
Don’t use your wedding day as the day to make a fashion statement! Your gown should
flatter your best physical assets, reflect the formality and overall aesthetic of your venue,
and most importantly, reflects your own personal style.
Have an open mind
Trust the sales associate with whom you are working. If they are good at what they do,
they will listen to your vision and make suggestions of gowns for you to try on. Even if
you do not like the way that a gown looks on the hanger, TRY IT ON!!! It could be the
gown of your dreams!
Don’t be alarmed by the size
Bridal sizing is different from ready-to-wear sizing. In some cases, a bridal gown is 2
sizes larger than what you would wear in your every day clothes. Once you have selected
your gown, the bridal boutique will take your measurements. Those measurements will be
compared to the designer’s size chart and the appropriate size will be selected for you.
Keep in mind that a gown can be altered up to two sizes. Even if you are planning on
losing weight, it is best to go with the size that you are measuring at the time of purchase
and alter the gown once it arrives. Never order a size based on the size that you plan to
A beautiful gown starts with the perfect foundation
Undergarments are called foundations for a reason! The proper undergarments truly
make all of the difference in the fit of the gown. After your gown is purchased, take time
to select the perfect undergarments. It is best to shop in a location that specializes in
foundations so that you are sized correctly.
While selecting your undergarments it is important to take into consideration several
Select a bra or bustier that has a lower back than that of the gown so that the bra cannot
Ensure that if your bra has lace, texture or boning, that they are not visible through the
If your gown is a column silhouette or made of a light weight fabric ensure that your
undergarments provide you with enough support and that there are no noticeable seams
or panty lines.
Understand the alterations process
Alterations are truly a process. It will take time to sculpt the gown to fit your body
perfectly. When purchasing your gown you should factor in the time frame for
There is generally a minimum of 3 alterations involved in perfecting the fit of the gown.
When purchasing your gown, you should inquire about the boutique’s policies on alterations
and their fee structure.
It is imperative that you have your shoes and undergarments selected when the alteration
process begins. It is impossible to ensure a proper fit without those elements.
If you are planning on losing weight, you should not begin the alteration process until
your weight is stable.
Creating the look
Selecting the perfect accessories to complement your gown is almost as important as
selecting the gown itself. The accessories can make or break your wedding day look!
You should take time in this process and schedule a separate appointment to choose your
When selecting you wedding day garnish, ask yourself if you want the accessories
themselves to be the statement or if you want them to simply complement the gown.
Either way, ensure that they reflect your personal style and the overall aesthetic of the
Protect your investment
Although your gown is something you will wear only once, it is a precious garment that
holds many memories and it is should be properly cleaned and protected after the
wedding. Research companies that specialize in gown cleaning and preservation— don’t
simply rely on your local dry cleaner. Be sure to use a company that provides an antisugar
treatment while cleaning and uses acid free materials in their preservation box.
These processes will allow for maximum longevity of the fabric and ensure that it will
not discolor or deteriorate over time.
Enjoy the experience
The most important tip is to HAVE FUN!! How often in life will you be able to try on
beautiful gowns and be treated like a princess? Enjoy every minute of it!
The key is to make sure that you are working with a boutique that maximizes your bridal
shopping experience and allows you to feel comfortable in your buying decision.
For more information, visit www.thewhitedress.co.za